Thursday, November 21, 2013

4 Tips for Selling Your Boston Home Over the Holidays

Between traveling, hosting parties and shopping for gifts, it’s no wonder the period between November and January is often considered the worst time to try to sell your home in Boston. Although, however unappealing it may seem to list your home for sale in the upcoming weeks, there is a silver lining: buyers are typically more serious this time of year. Couple this with a low inventory in the Boston real estate market and you’re in good shape to sell quickly and at a price you’ll be happy with. If you’re planning to put your home on the market this winter, here are a few tips to make your property stand out.

Boost your curb appeal
Albeit a beautiful season, fall can do some pretty ugly things to your home’s exterior. Now that all of your trees are bare, it’s time to clean your gutters and rake up any linger debris outdoors. Once the winter weather arrives, be sure to keep your exterior walkways and stairs free of ice and snow.

Decorate for the season
Just because your home is for sale doesn’t mean you can’t decorate for the holidays. In fact, homes often look their best this time of year. Just be careful not to overdo it. Instead of hanging décor with religious themes, opt for general winter decorations so you can appeal to the widest pool of homebuyers.

Hire a reliable Boston real estate agent
Many home sellers are under the impression that going the “For Sale By Owner” route will save them money on an agent’s commission. In reality, you’ll probably net a larger profit by hiring a Boston real estate agent from the start. Unless you have the skills necessary to negotiate a contract, it’s usually a better idea to hire a professional. Especially a reliable one who won’t disappear over the holidays!

Offer seller financing
As of late, many homebuyers are struggling to get approved for a mortgage. Terms are starting to ease, but offering seller financing could afford less qualified buyers the opportunity to buy now and get a traditional mortgage later. If you have the means to act as a lender for a potential buyer, seller financing just might be the ticket to a quick sale.

I hope these quick tips are helpful as you prepare to sell your home in Boston this season. While enhancing your curb appeal and decorating for the winter season are important parts of the equation, it’s up to your Boston real estate agent to effectively market your property and expose it to as many agents and qualified buyers as possible. When you’re ready to dive into the Boston real estate market, please give me a call. I’d be happy to discuss my extensive marketing plan to get your home sold in a timeframe you’ll be satisfied with. I look forward to speaking with you!



Ken Snyder
Keller Williams Realty Boston-Metro
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