"How should I price my home?"

As a Boston real estate agent, I get this question a lot. Setting a list price for your home is a delicate process. If you price your home too low, buyers will wonder what’s wrong with it. If you price your home too high, you risk having your home sit on the market longer than you’d like. To hit the sweet spot in the middle, there are a few suggestions I make to home sellers for guaranteed success in the Boston real estate market.  

1. Start looking at your home objectively

The harsh reality of selling your home is that buyers simply don’t care how much you paid for it originally, how many fond memories you created in the home, and how wonderful you think it is. The sooner you can detach yourself from the emotional aspect of the sale, the easier it will be to see your home and the transaction through the eyes of a buyer.

2. Get a CMA done on your home

A CMA, or comparative market analysis, is an essential tool in determining how to price your home. A CMA is particularly handy because it shows you the prices of recently sold homes and homes that are still on the market in your neighborhood. If you’re thinking about selling, I would be more than happy to provide you with a free comparative market analysis of your home with no obligation.

3. Get out and do some market research

Once you have an objective view of your home, spend a weekend visiting open houses in your neighborhood. How do these homes compare to yours? Think about factors such as location, size, amenities, and condition as you scrutinize your competitors. Be sure to take notes and grab a flyer from each house so you’ll have hard copies to look over when you’ve finished your investigation.

4. Get creative with your transaction terms

Don’t be afraid to get flexible and creative with your transaction terms. Many buyers have unique needs you can accommodate to ultimately win a sale. Seller financing, a willingness to close escrow quickly, or a lease option all cater to common buyer needs and could help you get an offer you’re happy with.

As the seller, how you price your home is ultimately your decision. By utilizing these tips and tools as you navigate the Boston real estate market, you will be prepared to decide on a list price that will encourage buyer activity but won’t leave money on the table. If I can be of any assistance as you prepare to sell your home, please contact me! I’d be thrilled to help you sell your home quickly and for a price you deserve. 

Ken Snyder
Keller Williams Realty Boston-Metro
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